Can Do in CannesCHRIS LEE of Moray-based Wildbird reports from his first visit to MipTV in Cannes – a tough assignment, but someone has to do it … |
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| IF THIS was an article for the Sun newspaper the headline would run something like this: MipTV VIRGIN IN BOOZE FUELED LOVE ROMP! A tad sensational perhaps, and only slightly true, but a pretty accurate reflection of how I felt by the end of this trade show to beat all trade shows. For those like me who until a few weeks ago had never heard of MipTV, here’s a quick summary. It’s simply the content market for the worlds TV industry, where programmes are bought and sold, deals are done; money, a lot of money – about five billion Euros – changes hands and people forge partnerships for new productions in every conceivable broadcast genre. And it’s very exciting. Of course to a TV and media outsider like myself the whole thing is vast, bewildering and intimidating. Men in suits and glamorous business women stride around purposefully looking driven, important and above all busy. Very busy. All I have to hold on to is that it’s in Cannes at the heart of the Cote d‘Azur, home of the film festival and therefore incredibly chic. It’s undeniable that there is a wow factor, but more important perhaps is the work factor. This is no film world photo op, this is business. Everyone’s here to work hard from nine in the morning to three in the morning, this is uber networking on a grand scale in an almost perfect setting. The weather alas is not overly sunny, although the sun is good enough to shine for my one and only cocktail on a yacht. This is fortunately when my wife phones me so I’m able to whisper gleefully into the phone ‘I’m on a yacht talking to a producer, I’ll phone you back in a few minutes’. At home it’s snowing and I feel strangely guilty, but then I think, what the hell, this is work. And it is. Luckily Amanda Millen from the BBC is here to hold my hand and guide me through the experience. It’s Amanda who’s brought me here as part of her industry development role for BBC in the Highlands. She was impressed by an idea I discussed with her at our second meeting in a Forres garden centre following a seminar she ran in Findhorn. |
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I’m just preparing myself for a shameful retreat from the stand when a fellow Scot taps me on the shoulder. ‘Hi’ she says, ‘Amanda was talking to me about you, I think we need to chat’. Thank you Amanda! It’s a good chat. ‘Why don’t you practice your pitch on me’ she says. Links |
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18 Jun 2010 | |
10 Jun 2010 | |
12 May 2010 |
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August 2010 Editorial |
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